Posts Tagged ‘marketing’

Does Renting Make Sense In This Shaky Real Estate Market?

Posted September 23, 2010 by Bernz

The real estate market has taken a wild roller coaster ride in the last year.  The collapse of the sub prime mortgage market has left banks and mortgage companies quivering.  This in turn has led to the tightening of purse strings regarding mortgage lending to consumers.

This state of the economy has affected no one more deeply than first time home buyers.  As a group, these are the most attractive clients for mortgage companies to target as they are the most likely to renew with their current company than switch.  If the lender can capture the borrower at the first sign of need, it is likely that they wind up with a customer for life.

However, with the new rigidity in mortgage loans and banking practices, first time home buyers –except for those with perfect credit and extensive employment history – are finding it more difficult than ever to land a mortgage.  This brings up the age old dilemma of “should I rent” or “should I buy”.

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Posted in Retirement Planning | 1 Comment »

Starting a small business? Here’s how to keep a steady cash flow.

Posted January 21, 2009 by Bernz

Small businesses are popping up 10 times the average rate due to all the recent layoffs. It’s always fun to learn how people got their business ideas. Many of the ideas aren’t original but seem better because they offer a new spin or cater to an under served market.

smallbizpicStatistics from the Small Business Association reveal that companies with fewer than 500 employees represent 99.9 percent of the 25.8 million businesses in the U.S. Two-thirds of these businesses fail within two years while only 44 percent survive four years. Much of this failure rate is due to businesses closing because they don’t have the necessary cash to keep their companies running. Here are some steps you can you take to maintain a steady cash flow.

Network Strategically. Find ways to pair your services and products with larger companies whose customers share the same characteristics as your target market. For example if you’re a house painter, your business may slack off during winter months. However apartment property managers routinely have maintenance projects, especially when tenants move in or out. A partnership with a larger company can be a bread and butter account.

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Posted in Financial Goals | No Comments »


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